Welcome to episode 309 of the Spun Today podcast. In this episode, Tony Ortiz dives deep into the craft of storytelling, sharing the inside baseball of his own creative process—complete with writing stats, recent experiments with AI-powered ads, and a practical tool recommendation for overcoming writer’s block. Through a detailed breakdown of Louis C.K.’s debut novel, Ingram, Tony Ortiz explores how character growth stems from small, meaningful lessons and how supporting characters, symbolic objects, and well-timed revelations fuel emotional storytelling. He also shares an inspiring writing tip from Steven Pressfield that invites creators to protect their work with the dedication of a parent. Plus, Tony Ortiz wraps up with a motivational free writing piece that challenges listeners to seize the present moment and move deliberately toward their creative goals. If you’re a writer or creative looking for motivation, craft insights, and that extra push to get your words on the page, this episode is for you.
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